Just recently I worked with Clement & Wheatley out of Danville, Virginia. Just outside of Roanoke, Virginia this firm needed new imagery to be used for mainly website and other collateral. We also shot short video clips to be used for the website banners as well. Sometimes it can be challenging to look at a company a little differently than what the interiors are. So step outside and as well as find the best locations to create the best work. Make the light work for you.
Just recently I worked with a brand new company based in Roanoke, VA called The Black Bibs. An incredible and simple solution to cycling bibs. Nothing but black bibs. After talking to the owner I knew the concept that I wanted to move forward on. I envisioned black on back with some unique and dramatic lighting. This look holds strong to the brand of the company and really makes an impact visually.
Over the past 5 years I've been working with numerous real estate developers in the New York and Connecticut areas. Majority of the time we come in before a building is actually built to create lifestyle imagery of the area. These images are then using for marketing material for the building. The goal is to establish compelling images that sell the area, but in the most natural form. We've taken portraits of local yoga instructors or cycling shop owners. Things that can connect someone to an area and make them feel at home. This is a unique approach that the developers appreciate and see a great benefit from. Below are some images from past shoots in New York City and Stamford Connecticut.
Working with a corporate client can be a difficult task, but it doesn't have to be. After working with clients for over 10 years you learn how to best communicate and deliver what the business is hiring you for. Every single client is different so that means your product has to change based on the needs of the corporation.
When I first meet with a potential client I want to learn every aspect of their business. Some photographers might only hear what they want. "We need a product photo," they might say. My question would be, "What is the product? What does it do? How does your consumer use it? How do you want your product to be presented?"
Take what the client says and build on it. Introduce new ideas and maybe present a different approach that might better suit the client and the product they are selling. Create a brand that can give them an edge and you are the reason why that exist. There are way too many photographers out there that can do exactly what you can. Deliver a brand, not a photograph!