Over the past 5 years I've been working with numerous real estate developers in the New York and Connecticut areas. Majority of the time we come in before a building is actually built to create lifestyle imagery of the area. These images are then using for marketing material for the building. The goal is to establish compelling images that sell the area, but in the most natural form. We've taken portraits of local yoga instructors or cycling shop owners. Things that can connect someone to an area and make them feel at home. This is a unique approach that the developers appreciate and see a great benefit from. Below are some images from past shoots in New York City and Stamford Connecticut.
Working with a corporate client can be a difficult task, but it doesn't have to be. After working with clients for over 10 years you learn how to best communicate and deliver what the business is hiring you for. Every single client is different so that means your product has to change based on the needs of the corporation.
When I first meet with a potential client I want to learn every aspect of their business. Some photographers might only hear what they want. "We need a product photo," they might say. My question would be, "What is the product? What does it do? How does your consumer use it? How do you want your product to be presented?"
Take what the client says and build on it. Introduce new ideas and maybe present a different approach that might better suit the client and the product they are selling. Create a brand that can give them an edge and you are the reason why that exist. There are way too many photographers out there that can do exactly what you can. Deliver a brand, not a photograph!
So you may or may not know, but I play in a band called My Radio. We've been together almost 10 years and record music mainly for placements in movies and commercials. We have a new album coming out and have been heavily marketing it for the upcoming album release at the Harvester Performance Center on Sept. 23rd.
Obviously we needed a band photo. So we toyed with train tracks or maybe a killer brick wall. Just kidding. Since the album is heavily influenced by California and especially Chateau Marmont in Los Angeles I thought it would be fitting to have a pool theme. I knew I wanted to have a surreal comic approach so I lit the scene with 3 strobes to overpower the sun and give some amazing definition.
My Radio now has a handful of images that we can use for marketing material and press releases.
Recently I helped out some friends that took over Hits Ice Cream in Roanoke, Virginia. They started Blue Cow Ice Cream. They need some imagery so why not have a little fun with it. I wanted to shoot a cone with a nice vibrant background color so we shot it on a blue background. The fun thing with this is once you have that color you can modify the hue's and have almost any color you want.
And of course we got a great interior photograph of the inside for marketing purposes.