Working with medium to large medical practices has been a great over the years. You can create great relationships and build on going image libraries for the client. Head shots and executive portraits are just a portion of the photography needs for these businesses. If you work with them closely you can help them brand themselves even more with offering other ideas and services that they might not have even thought of. Keep your work going by creating work for yourself!
The key to any strong brand is to be consistent. That's how you keep your customers understanding what you do and who you really are as a company. Great photography is awesome, but if it's not in line with the brand it's doing no good at all. Here are some images for one company. Can you see one that doesn't fit?
Welcome to 2018! Why not have a new content and imagery to brand your business? Commercial and corporate photography can sometimes be tricky to navigate as a business owner or marketing department. Here are 5 easy tips to understanding what to look for in a corporate photographer.
1. Does your brand match the style of the photographer?
- Not every project is the right fit for every photographer. And the first person to understand that should be the photographer. If they try and promise the world and act like they can do anything... well they probably can't and you might not get the style and direction that you need to brand your business in the way that you want.
2. What is the experience and background of the photographer?
- This is an obvious thing, but sometimes and can be trickier than you think. Let's take for example A pharmaceutical company. There might be a need for CEO portraits as well as working in the labs all the way down to the manufacturing. Does the photographer have the experience to handle themselves in front of the CEO of a Fortune 500 company as well as the hourly employee? It's not always about the photography, but about business culture.
3. Are the deliverables priced accordingly to the project?
- No two projects are ever going to be the same so why should the price? There's a value for both the corporation and the photographer and both parties should understand that. The scope of the work and the usage of rights is the main priority for being able to price a job accordingly.
4. Is the photographer adding value to your brand?
- Is the photographer learning about the business and trying to understand the best solution for maintaining the businesses visual brand? Are they asking questions and giving suggestions on different ways to approach the scope of the work? The photographer should always have the companies budget at their best interest. The photographer should want to create a relationship with the company, not just milk the budget out.
5. Do you get along?
- Simple as that. If the photographer can't have composure in very situation they shouldn't be on the job. It's a delicate dance to work with marketing and creatives to achieve a goal. Bottom line is the client, business and product come first. The goal is always to meet their needs.
Just recently I worked with Clement & Wheatley out of Danville, Virginia. Just outside of Roanoke, Virginia this firm needed new imagery to be used for mainly website and other collateral. We also shot short video clips to be used for the website banners as well. Sometimes it can be challenging to look at a company a little differently than what the interiors are. So step outside and as well as find the best locations to create the best work. Make the light work for you.