Using Color Temperature for a Punch

Understanding color temperatures can be sometimes difficult for new photographers. Understanding what practicals (just a typical lamp or room light) are providing for the location. Whether you want to turn them off or use them to your advantage. The technology of bi-color LED's has really changed the game. You can match practicals in almost any environment. Below is an image that has some drastic color differences on the subject and the background. To achieve this the subject was under warm practicals so I keyed her with an Litepanels Astra 6x Bi-color, matching the lights. The overhead lights in the background were turned off. This gives the extreme blueish color keeping her nice and warm in color. 

It's easy to sometimes want to match every light temperature. But play around with it and have a little fun. 

Portrait using different light temperatures. 

Number 1 misconception for a photographer...

There are plenty of misconceived thoughts photographers have when working with lawyers, doctors or CEO's of large companies, but the number one reason? TIME! You as a vendor need to access what the business is, who the people are, what are their positions, and their personalities. Once you take all of that into account then you can determine the "time" needed to be spent with them. It's a sliding scale. Some clients need more face time to feel as if they are getting what they need. Others just want it to be over with and their time is more valuable than working with you to create visual assets. 

So the bottom line is TIME! Understand who you're working with and go from there. If you're taking a portrait with the CEO of a Fortune 500 company, your time spent with them should be 15 minutes max. Have your set ups predetermined, lighting perfecting and make it happen. Respect their time and move on. They'll appreciate that more than you think. 

Medical Practice Headshots

Working with medium to large medical practices has been a great over the years. You can create great relationships and build on going image libraries for the client. Head shots and executive portraits are just a portion of the photography needs for these businesses. If you work with them closely you can help them brand themselves even more with offering other ideas and services that they might not have even thought of. Keep your work going by creating work for yourself!

Executive head shot for practice manager in Virginia health care. 

Consistent Corporate Branding with Photography

The key to any strong brand is to be consistent. That's how you keep your customers understanding what you do and who you really are as a company. Great photography is awesome, but if it's not in line with the brand it's doing no good at all. Here are some images for one company. Can you see one that doesn't fit?