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Brett Winter Lemon

Exceptional Photography has the ability to convey a great “Brand Story” with just a glance. Let Brett Winter Lemon Photography craft a compelling story for your corporate brand.

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  • About
    • About Brett
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5 Steps to choosing the right Corporate Photographer...

Welcome to 2018!  Why not have a new content and imagery to brand your business? Commercial and corporate photography can sometimes be tricky to navigate as a business owner or marketing department. Here are 5 easy tips to understanding what to look for in a corporate photographer.

Branding photography for a developer in New York City.

Branding photography for a developer in New York City.

1. Does your brand match the style of the photographer?

  • Not every project is the right fit for every photographer. And the first person to understand that should be the photographer. If they try and promise the world and act like they can do anything... well they probably can't and you might not get the style and direction that you need to brand your business in the way that you want. 

2. What is the experience and background of the photographer?

  • This is an obvious thing, but sometimes and can be trickier than you think. Let's take for example A pharmaceutical company. There might be a need for CEO portraits as well as working in the labs all the way down to the manufacturing. Does the photographer have the experience to handle themselves in front of the CEO of a Fortune 500 company as well as the hourly employee? It's not always about the photography, but about business culture.

3. Are the deliverables priced accordingly to the project?

  • No two projects are ever going to be the same so why should the price? There's a value for both the corporation and the photographer and both parties should understand that. The scope of the work and the usage of rights is the main priority for being able to price a job accordingly. 

4. Is the photographer adding value to your brand?

  • Is the photographer learning about the business and trying to understand the best solution for maintaining the businesses visual brand? Are they asking questions and giving suggestions on different ways to approach the scope of the work? The photographer should always have the companies budget at their best interest. The photographer should want to create a relationship with the company, not just milk the budget out. 

5. Do you get along?

  • Simple as that. If the photographer can't have composure in very situation they shouldn't be on the job. It's a delicate dance to work with marketing and creatives to achieve a goal. Bottom line is the client, business and product come first. The goal is always to meet their needs.
tags: 2018, Corporate Photography, Brand Marketing, Business Tips, Choosing the right Photographer, Commercial Photography
categories: Photography Tips, Raleigh North Carolina, Roanoke Virginia
Tuesday 01.02.18
Posted by Brett Lemon
 

Photography for Law Firms

Just recently I worked with Clement & Wheatley out of Danville, Virginia. Just outside of Roanoke, Virginia this firm needed new imagery to be used for mainly website and other collateral. We also shot short video clips to be used for the website banners as well. Sometimes it can be challenging to look at a company a little differently than what the interiors are. So step outside and as well as find the best locations to create the best work. Make the light work for you.

 Clement & Wheatley
 Clement & Wheatley
Sandra T. Chinn-Gilstrap
 Clement & Wheatley
B. Cabell Barrow
 Clement & Wheatley
Edward F. Hodges Jr. and Jennifer H. Burnett
 Clement & Wheatley
B. Cabell Barrow and Sandra T. Chinn-Gilstrap
 Clement & Wheatley
B. Cabell Barrow and Sandra T. Chinn-Gilstrap
tags: Law Firm, Law Photography, Marketing, Branding, Photography
categories: Roanoke Virginia
Tuesday 11.14.17
Posted by Brett Lemon
 

Roanoke Virginia Cycling Photography

Just recently I worked with a brand new company based in Roanoke, VA called The Black Bibs. An incredible and simple solution to cycling bibs. Nothing but black bibs. After talking to the owner I knew the concept that I wanted to move forward on. I envisioned black on back with some unique and dramatic lighting. This look holds strong to the brand of the company and really makes an impact visually.

The Black Bibs

The Black Bibs

Branding image for The Black Bibs in Roanoke, VA.

 The Black Bibs is a cycling company based in Roanoke, Virginia.

The Black Bibs is a cycling company based in Roanoke, Virginia.

 Studio Shoot with a corporate client in Roanoke, VA.

Studio Shoot with a corporate client in Roanoke, VA.

tags: Corporate, Cycling, Advertising, Branding, Photography
categories: Roanoke Virginia
Wednesday 11.08.17
Posted by Brett Lemon
 

Photography for Real Estate Developers

Over the past 5 years I've been working with numerous real estate developers in the New York and Connecticut areas. Majority of the time we come in before a building is actually built to create lifestyle imagery of the area. These images are then using for marketing material for the building. The goal is to establish compelling images that sell the area, but in the most natural form. We've taken portraits of local yoga instructors or cycling shop owners. Things that can connect someone to an area and make them feel at home. This is a unique approach that the developers appreciate and see a great benefit from. Below are some images from past shoots in New York City and Stamford Connecticut.

Busy restaurant in Stamford Connecticut.

Busy restaurant in Stamford Connecticut.

Skyline photograph of New York City.

Skyline photograph of New York City.

Woman waits for a train in Yonkers to go in to New York City.

Woman waits for a train in Yonkers to go in to New York City.

tags: Development Photographer, Travel, New York, Lifestyle, Photography, Branding, Marketing
categories: New York City, Stamford Connecticut
Tuesday 10.17.17
Posted by Brett Lemon
 
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