Stock photography is a very common thing to see in the corporate world, but why not hire a professional photographer to help maintain your brand with images? When a new client reaches out about a project I always try to ask questions...
- What is your goal?
- Who is your target audience?
- How do we maintain your current style and brand, but give you a custom look.
The goal is to talk to the client and get as much information possible. After doing this for over 10 years you experience a lot and can offer little things and suggestions to either make the process easier on the client or to create a better product.
Here is an example after working with an insurance company that has branded themselves as the different guy. Not the typical insurance company. Their space is creative and sleek and they need strong imagery, but at the same time be very inviting and not too over the top. We created a controlled clean look with bold colors. The images are seamless and show the space and brand the company is striving for.