Statistics of Visual Content and Marketing

Photography is very important for successful business marketing. It
is not surprising that photography plays such a vital part in
marketing because good visuals are directly tied to successful
marketing. A large part of Brett’s job is helping companies,
especially in Roanoke and Raleigh, to effectively market their
products and their business through quality photography. Because
visual content is priority for marketers, photographers can help these
marketers achieve their goals. Especially in fields where there is a
lot of competition, visual content such as pictures can make a
significant difference in the success and outcome of individual
businesses. In this blog post, I want to look at why visuals can have
so much impact on a business.

Why use pictures instead of just text?

Because the majority of people in the world are visual learners,
pictures can have much more impact than text. Pictures will instantly
grab someone’s attention whereas text will take a different level of
thought process and brain power to translate that type of information.
“When people hear information they’re likely to remember only 10% of
that information three days later. However, if a relevant image is
paired with that same information, people retained 65% of the
information three days later.” (Mawhinney) Because pictures are much
more visually interesting than text, it should be used frequently to
catch people’s attention. For instance, when using social media,
pictures will boost your influence to your target audience.

"Articles with images get 94% more views than those without.” (Gibbs)

"Tweets with images receive 150% more retweets than tweets without
images." (Mawhinney)

"Facebook posts with images see 2.3 times more engagement than those
without images." (Mawhinney)

"Visual content is more than 40 times more likely to get shared on
social media than other types of content.” (Gibbs)

When it comes to actual images of the product you are marketing, the
quality of your photography, especially for online marketing, is
directly related to the number of sales for your product. "67% of
consumers say the quality of a product image is very influential in
their decision to purchase online.” (Gibbs) 74% of social media
marketers use visual assets in their social media marketing, ahead of
blogs (68%) and videos (60%). (Mawhinney)

All these numbers should help convince you that photography and even
just visual content in general plays a vital role in marketing.
Because new visuals are needed all the time for marketing,
photographers can help these marketers reach their goals.

Sources

42 Visual Content Marketing Statistics You Should Know in 2017 -
(Author) Jesse Mawhinney
https://blog.hubspot.com/marketing/visual-content-marketing-strategy#sm.000dpkz1j171ifhsvw41rvxxqzr7v

11 Startling Statistics that Underscore the Value of Visual Marketing
- (Author) Jim Gibbs
http://dingley.com/11-startling-statistics-that-underscore-the-value-of-visual-marketing/